Capturing and retaining visitors’ attention is essential to running a successful website. Having a user-friendly website is necessary for the company/organization. However, many common website mistakes drive away visitors, which lowers the potential customer’s conversion rate and bottom line. Investing in positive mobile UX will also affect Google Search Engine rankings. A fast, user-friendly website helps in ranking higher in Google SERPS.

This article will explore the typical website mistakes hindering website performance and poor user experience. We will help you resolve each issue, eventually driving a targeted audience, seamless user experience, and a mobile-friendly website and helping you achieve business goals.

Unclear Goals

Every website should have clear goals and purpose. If you don’t have any clear-cut goals or purpose for what you want for business, what content should be shown, what will be the strategy? Otherwise, it will be a poor, confusing website that will drive visitors away. 

Take the time to define your goals and objectives for your website. If you aim to sell products or services, what do you want to provide informative content to your audience? Once you clearly understand what is your goals and objectives, you can customize your website design layout and content to align with those objectives.

Before writing a single line of code or creating a design element, take the time to determine your website’s purpose. Once you know what it is, everything else will fall into place.

Some common website goals include

• Generating leads or sales
•  Increasing brand awareness
•  Showcasing products or services
•  Educating visitors
•  Providing customer support

Once you know your goals and what to show or what type of content will attract customers and drive revenue, you will know that each page helps you achieve that goal.If you are still trying to decide about your goals, try the expert exercise to help you.

List the things you want your website to achieve

Create a “Customer Journey Map” to track a visitor’s steps on your website from start to finish.

A web design brief covering the goals, scope, and timeline from the beginning can ensure communication and keep everyone on track.

Cluttered Website Design

A well-designed website helps customers navigate and understand what the website is about with precise information. Make sure your website design is clean and concise so the users can easily find what they want. If your website design needs to be more precise and users find it more accessible, they will never revisit your website.

Some following tips to create a user-friendly website:

• Using plenty of white space
•  Organizing information using clear headers and sub-headers
•  Creating easy-to-use navigation menus
•  Keeping pages concise
•  Using images and videos sparingly
•  Including calls to Action

Your website should reflect your brand and be easy for visitors to navigate and understand. If your website depicts a formal theme, it should be a formal theme on all pages. If it’s fun or casual, it should depict that, too. This will help visitors have a smoother experience and find the necessary information.

Call to Action

The Call-to-Action button plays an important role in driving customers or leads. It encourages you to sign up, take a specific Action, schedule a consultation, or buy something. The button also helps you know the visitor numbers. Your website should have a clear Call-to-Action button on every page. 

• Call To Action should be 
• Seen on every page
• Relevant 
• write in compelling language

If you don’t know what type of Call to Action button should be on your web content, consider testing A/B testing and check which one works best for you. Make your goals align with CTA’s for driving more sales or leads.

Website Copy

Website copy should be in compelling language that is engaging and convincing visitors to take Action. It should be easy to read, concise, and grammar and spelling errors. A good website copy must have case studies, reviews, customer stories, and testimonials that help visitors engage. It will also help the visitor with what they want, making informed decisions about what they are capable of, their history, and their satisfied customer history. 

High-quality content is important to keep visitors engaged; it will be helpful for your website. Your content should be easy to read, relevant, informative, and well-written so users can easily understand and stay on your website. Write content that fulfills your audience’s answers and the information they seek and solves their problems. Avoid keyword stuffing in your content, or don’t use overly promotional language.

Loading Speed

Low loading speed is a significant turnout for website visitors. They will surely abandon that site when it is difficult to load the page and find another alternative. This indicates that the website needs to be fully optimized and has issues. To address these issues, try compressing images, minifying CSS and JavaScript files, and using concise caching techniques. Also, upgrading the web hosting plan helps load faster web pages.

Mobile Responsiveness

People mostly use mobile devices for browsing, so it’s necessary to ensure your website is mobile-responsive. This will help drive significant traffic to your website. A well-designed, mobile-responsive website will automatically adjust its screen and rotation according to the device.

This will encourage users to stay on your website and provide a pleasant browsing experience.

Broken Links

Broken Links negatively and drastically impact your website, which can lead to visitors drifting away. Keep your online presence in top shape by frequently monitoring and fixing broken links. With the help of plugins or tools designed to identify broken links promptly, you can ensure a seamless browsing experience for your users. 

Navigation Issues

A straightforward navigation is important for a website; it helps users find information quickly. Poor navigation deters visitors and negatively impacts your website, as they need help finding what they’re looking for. To address this issue, organize your website content into categories and subcategories so users can easily find what they seek. The hierarchal structure will streamline the visitor’s experience and gather information, providing them with a clear path to access the specific content on the website. It will help retain visitors and make your website more engaging.

Too Many Pop-ups

Pop-up ads are beneficial for collecting emails or promotional offers. However, too many pop-up ads are risky and disturb users’ browsing experience. Avoid placing too many, which will irritate users and drive them away. Place them sparingly, and they should be easy to close enough.

Lack of Contact Information

The need for proper information about your address and contact number is a negative sign for your website. Visitors who need more adequate information to visit your website will find it questionable and shady. Add proper address and contact details to the home page and footer of every page.

Intrusive Advertisements

Intrusive advertisements significantly undermine your website’s integrity and frustrate visitors. They also make your website look spammy and lose its trustworthiness. Otherwise, Ads are a good source of income and monetization. However, strategically placing keywords on your website is a smart step that does not overshadow the content of your website and is relevant to your audience. Avoid using the following intrusive ads 

• Pop-up Ads
• Auto-play Videos
• Interstitial Ads
• Scroll-jacking Ads